ASAP products have been scientifically formulated to benefit women and men of varying skin types. The key to the success of ASAP skin care has been the use of Glycolic Acid, a naturally derived Alpha Hydroxy Acid which has the proven ability to remove dead skin cells, smooth skin texture and stimulate new collagen growth. These key elements allow clients to experience younger, fresher looking skin, visibly reducing the appearance of fine lines and wrinkles.